Online Business Websites

Discover the three elements that create success
for online business websites.

Creating successful online business websites can definitely be a challenge.You want to build something that is appealing and engaging for your visitors, but also functions as an effective sales tool for your business.
The following three online business website ideas will put you firmly on the path to great conversion rates -- and Internet marketing success!

Keep it simple! While it might be tempting to build a website that has tons of cool effects and features, we'd suggest that you keep it simple! We've found time and time again that it's not necessarily the online business websites with the most bells and whistles that bring in the big bucks. In fact, a flashy design can often end up being more of a distraction from the main message of the site than a selling point!

An attractive header for your website and great colors are always nice, but your sales message and unique selling proposition should always be the focus.

Focus on salescopy! The first step in engaging your visitors is creating an benefit-rich headline that encourages your visitor to stay at your website and read more of what you have to say. And after your headline, include a sub-headline that compels your visitor to dig deeper into your sales message.

Follow up by addressing the problem and relating to your potential customers, focusing on the benefits -- not the features -- of your product. Be sure to include lots of testimonials from previous customers to build your credibility -- and don't forget to ask for the sale!

Get your visitors' information as soon as they arrive! Every sales website should include an opt-in offer in the top fold of the site, preferably the left-hand side of the page. This area is often called the "prime real estate" of a web site, since it's the first place most people look when they arrive at the site.

Your opt-in box should offer your visitors some free, valuable information that relates to your product and the subject matter of your website -- in exchange for their first name, last name, and email address.

Getting your visitors' information guarantees that you'll never lose touch with them, even if they leave your site without buying a single thing! Studies show that some people need up to seven points of contact online before they'll consider taking action on a product. With an opt-in list, you can create email marketing campaigns that will reach out to even the most skeptical potential customers and build up trust and credibility for your product -- and your business!

These online business website ideas are the basic elements needed to create a successful e-commerce website -- but there's a LOT more you can do to communicate your sales message effectively!
To get the complete story on building online business websites that will attract huge numbers of visitors -- and huge profits -- check out our comprehensive "A–Z" guide to Internet marketing: www.MarketingTips.com/tipsltr.